PROJECT INVESTMENT.
If you're ready to invest in your brand, then you're in the right place.
As a business owner, I know the need to manage costs, have upfront pricing, and invest in what is important. Take a look at some example budgets below. If you'd like to understand more about the value in these price brackets ask me for some projects I have completed within your ideal budget.
Guide to Budgets
$500- $1500+You know exactly what you want. Can I do it? Likely yes. Includes 1-2 proof rounds. Example projects range from a small print item with design, a logo design package, or a landing page website.
$1500-$2500You have outgrown your current brand, as an established business or organisation well past the DIY approach. You need need to appear professional, trustworthy, or upmarket. etc. Example projects are print campaigns, trade shows, or brand development for small to medium business.
$2500-$4000+Your competitive advantage is vague or poorly articulated, and no longer communicates the quality of work you do. You might be a business that wants to raise your prices, or an organisation that needs to get more buy in from public. Example projects are information design, placemaking, wayfinding, capability statements or a 3-5 page website with brand development.
$4550 - $9100+This is for the clients who need more than a project, they need a partner for a season. You might be growing exponentially, or restructuring and need experienced help from someone who can hit the ground running. $70 per hour over three to six months. A discount from my standard rate of $100ph for all other projects. Full design and business support. Including fixed hours to suit your business
Logo and Brand Packages
Just a LogoYou know exactly what you want. You designed it yourself, or need your existing logo refreshed or updated. Includes all the industry standard logo files for web and print. (EPS, SVG, PDF, JPEG, PNG) One concept only. 2-3 changes on that concept. $500+gst
Logo PackageYou want a new logo and have some ideas, but find it hard to articulate what you want. We will create three concepts based on our Logo briefing process. Includes all the industry standard logo files for web and print, plus a style sheet with colour codes, font names and example application. Three concepts. 2-3 changes on one chosen concept. $750+gst.
Brand DevelopmentYou are an established business or organisation that needs their brand to work harder. Your branding may no longer reflect your business, or different people may be managing the brand without clear direction. You may be growing, tendering, or wanting to work with higher value clients and need to look credible, consistent, and professional across various collateral and platforms. From $2k+gst
What does it include?
These rates covers the professional industry standard tools and subscriptions I use daily to work efficiently and to a high standard, including Adobe Creative Suite, Adobe Stock, Dropbox, Microsoft Office, Vector Stock, Noun Project, Chat GPT Pro, and the other standard accounting and admin costs you will know as a business owner running a business in New Zealand.
Artwork is supplied in print or web ready format, and logo files include colour codes, font names, EPS, PDF, PNG, JPEG, and SVG. Most artwork is created in Adobe Illustrator or Adobe Indesign, with elements in Adobe Photoshop, which is industry standard and have the most flexibility for your brand if it grows. Although these are not typical working files we can share with you. I can also create and share artwork in Canva for quick editable jobs ie social media templates, though I recommend creating your core assets outside of this software first. This ensures full ownership and avoids file or licensing limitations.
Websites are predominantly created in my preferred New Zealand based platform Rocketspark. That way if I ever fall off the face of the earth, your website is still based here, with a support team all based in New Zealand to help you.
I once dabbled in social media, and ended up with a swipe card to the Beehive! These days social media is something I avoid doing for clients as part of my core business, but I am happy to share my knowledge and include social media collateral as part of a larger scope of work.
*The suggested timeframes above don't include the time to schedule in work. I can’t start work immediately once I hear from you. However I understand deadlines all creep up on us, so I will always do my best to meet yours. If something is urgent, let me know.
What's your Hue?
I tend to focus on work that allows time to understand your business properly. Once we've worked together, I'm happy to take on smaller tasks when they come up. If you have a budget in mind I can also suggest what's realistic within it. If you are unsure what you need, please don't hesitate to ask for a quote. My hourly rate is $100ph and minimum charge for projects is $500+gst.
